you start by saying, “Is it a good thing, is it a bad 
thing?” you simply aren’t going to understand very 
much. 

What’s missing in McLuhan, where do his critics 
have a point? I would start by going back to that 
point that he’s not to everybody’s taste, and he 
never will be. He did not make things easy for the 
reader. If the medium is the message, he said, the 
user is the content, and sometimes the user 
doesn’t work very hard. Now that’s a harsh thing 
to say, especially in our day and age when 
everything is supposed to be so reader friendly. 
You’re not supposed to have to think or move a